About Us

milly and coup best budget stroller

Welcome to

The people-powered stroller company.
Here you’ll find products inspired, designed and tested by the people who use them.

Our Mission?

Cut out the confusion that surrounds stroller buying and make purchasing your first stroller a fun and easy experience (yes, it is possible)!

No made up features, fancy marketing speak or ridiculous mark-ups.

No made up features, fancy marketing speak or ridiculous mark-ups.

Just practical, quality strollers with everything you'll need to take you from 0-4.

Just practical, quality strollers with everything you'll need to take you from 0-4.

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We get you

  • We're an Australian owned business with most of our team parents (or expecting) themselves
  • We get that your pram needs to be EASY and fit into your everyday life
  • Our products are usability tested by real families and designed with the feedback of thousands of Australian parents
  • We get that you want your stroller to reflect your personal style - hello Colour Packs!
  • We get that you want value for your hard earned money (everything you need 0-4 years + free accessories)
  • We offer the convenience of online shopping because life's hectic enough

What about "you get what you pay for?"

The only thing extra you’ll get for paying more is a different brand name. Our strollers are just as good as the top-end brands and backed by a 3-year warranty.
What you won’t get with the others is customer support as good as ours!

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We'll save you. Big time.

  • We're direct: We cut out the middlemen and pass the savings on to you. No retailers and distributors to take a slice of the pie!

  • We're lean: We keep our office, staffing and overhead costs as low as possible; no retail stores, no demonstration days, no baby expo's

  • We're fair: We don't put unreasonable mark-ups on our products, just for profit's sake

Want to know more?

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